With the announcement of poll schedule for five states, the Election Commission has directed the authorities to enforce the model code of conduct strictly and also asked parties in power to ensure that there is no cause for complaint.
Below-the-line spends will equal print & TV advertising, says a study by Lintas. This means that the ratio of traditional advertising versus non-traditional media such as activation, digital marketing, out-of-home advertising, events, et al, will be 50:50.
The way video is being watched and monetised is changing. This is the first thing that stands out as the penetration of smart TVs continues to rise.
In spite of the criticism that Bennett, Coleman's Private Treaties division, which swaps advertising space in its newspapers for minor equity in small and medium enterprises, attracts, these print media companies are gearing up to launch their versions of the department.
The Comptroller and Auditor General of India on Monday reported multiple irregularities in the accounts of units under the IT and telecom ministries, including purchases of hardware and software worth Rs 890 crore by NICSI in contravention of rules. In its audit report for financial years 2017-18 and 2018-19, the Comptroller and Auditor General (CAG) has flagged anomalies in the decision taken by state-run telecom firm BSNL, C-DoT, the Department of Posts, ITI Limited and CDAC that had adverse financial implications. "NICSI procured hardware and software costing Rs 890.34 crore through the 'Strategic Alliance' route in contravention of General Financial Rules, 2005 and departmental instructions and thus failed to ensure transparency and competitiveness in the procurement process," according to the CAG report tabled in Lok Sabha on Monday.
Congress president Sonia Gandhi on Tuesday wrote to Prime Minister Narendra Modi suggesting five measures to conserve money for the fight against COVID-19, including a complete ban on media advertisements by government and PSUs for two years and suspending the Central Vista beautification project.
The latest victim is the New York Times which told its print and web employees on Saturday that non union staff would receive no pay raises next year, Forbes.com reported. The announcement comes a day after Newsweek was reported to have been considering reducing staff and cutting print order for the magazine.
The coaching-tuition-profiteering model built on the back of a broken education system is a scandal and an abomination, and must go, asserts Shekhar Gupta.
Education, healthcare and personal care are the most violative categories of ads, according to the annual complaints report of India's advertising regulator for the last financial year. The Advertising Standards Council of India (ASCI) on Tuesday released its annual complaints report for April 2021-March 2022, taking into account print, television and digital media as it processed 5,532 ads - a sharp rise of 62 per cent from 2020-21. It processed 7,631 complaints - an increase of 25 per cent from last year. Of these, 75 per cent were taken up suo motu by the regulatory body's own artificial intelligence-based tracking system.
Jharkhand and Andhra Pradesh use celebrity endorsers and social media campaigns to brand their state and court big business to eventually bring about job creation. Can they deliver on their promises?
We asked colleagues, present and past, to reflect on a man who has made such a difference to their lives and careers. Here it is then, a rich collection of memories that offer enchanting glimpses of the enigmatic Ajit Balakrishnan.
Education ads are among the worst offenders when it comes to misleading claims. After keeping tabs on factual discrepancies, the Advertising Standards Council of India (Asci) is now updating its guidelines for the sector to curb the tendency of such ads to perpetrate negative habits and stereotypes. The industry watchdog has invited public consultation starting on Monday until April 15, following which its updated guidelines will take effect. Inputs and feedback can be sent to contact@ascionline.in.
After losing two festive seasons to Covid-led restrictions, 2022 is seeing an uninhibited celebration of festivals. This is pushing up discretionary spend, which is attracting advertisers and brands, who are ready to capitalise on the momentum. The festive season has begun with Onam and Ganesh Chathurthi held earlier this month in Kerala and Maharashtra, respectively.
The campaign sought to highlight the achievement and policies of the Congress-led UPA government in electronic and print media.
The Bombay high court on Monday asked three Jain religious charitable trusts and a city resident practising Jainism why they were seeking to encroach on the rights of others by appealing for restrictions or ban on advertisements for meat and meat products in print and electronic media.
Ramoji Rao lived as the interface between business and politics and was an active participant in both for most of his remarkable life.
The unclaimed funds within the life insurance sector are higher from policies sold by agents as against other channels like bancassurance or a digital platform, said analysts and officials from insurance companies. Unclaimed life insurance funds refer to the proceeds of insurance policies including death or survival benefits not claimed by the beneficiary or the policyholder. Bancassurance means selling an insurance product through banks.
With over 135 news channels, about a third owned by politicians and real estate guys, the news TV market is a nightmare, says Vanita Kohli-Khandekar.
The six are English dailies the Hindustan Times, The Hindu and The Telegraph; their sister publications The Hindustan and The Hindu Tamil; and Ananda Bazar Patrika.
Chief Election Commissioner Sushil Chandra has written to Law Minister Ravi Shankar Prasad requesting for expedited action on the electoral reform proposals pending with the government, including the one which seeks an enhanced two-year jail term for those furnishing incorrect information in their poll affidavit.
Advertisers will have to put a disclaimer while promoting the "highly risky" and unregulated cryptocurrencies from April 1, a self-regulatory body for the industry said on Wednesday. All virtual digital assets (VDAs), which are commonly referred to as crypto or non-fungible tokens (NFTs), will have to put the disclaimer in a "prominent and unmissable" way in campaigns for products and services, the Advertising Standards Council of India (ASCI) said. The announcement of the guidelines, done after consultations with industry stakeholders, government and financial regulators as well, comes as the advertising for the controversial products and services is on the upswing.
India's mutual fund (MF) industry had barely any retail footprint when it completed 50 years in 2013. MFs had Rs 7 trillion in assets under management (AUM) in March 2013, of which around Rs 5 trillion was in institution-focused debt funds. By comparison, bank deposits in the country stood at Rs 67.5 trillion around the same time.
The National Medical Commission in the Professional Conduct Regulations also bar doctors from endorsing any drug brand, medicine or equipment, or advertise them.
The Agriculture Ministry has incurred an expenditure of Rs 67,99,750 on production of three promotional and two educational films on the farm laws for its wider publicity through electronic media, social media and webinars.
Perhaps one aspect of the way modern media particularly print and news television works need some soul-searching: Their tendency to "frame" news stories as a conflict between two personalities, says Ajit Balakrishnan.
The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.
Political parties will have to bear the expenses on inviting star campaigners but in case a candidate shares dais with the star or exhibits his photo or poster with his name, the money spent will be included in his account, Delhi Election Commission said.
Certain publications like the Wall Street Journal and Newsday already charge for online articles, and New York Times will be doing so shortly. Now, the NY Times reports that other newspapers are following suit. "With advertising plummeting, many other publishers eager for a new source of revenue are considering making the switch, despite the risk of losing audience and advertising,"the Times wrote.
EC in its fresh advisory said despite the direction certain advertisements of "offending nature" have been brought to its notice.
How expensive was this 'picture of the century'?
The fate of 720 candidates will be decided by 2.28 crore voters
News media takes a beating from the economy, advertisers and the rupee. To stay afloat, publishers are reacting by folding up businesses and axing staff.
The Social Dilemma shows how social media is turning human beings into lab rats and zombies, notes Chintan Girish Modi.
The Delhi police on Tuesday arrested two persons including NewsClick founder Prabir Purkayastha in connection with a probe in the portal's foreign funding, officials said.
Despite vast differences in the way the media operates in the two countries, an India-China media forum will go a long way in improving understanding between the two countries, says Srikanth Kondapalli.
Parties expected to splurge a fourth of advertising budget on social media.
